A capital campaign is a highly energized and focused effort that occurs only a few times in the history of an organization.  Well-planned and -executed capital campaigns can help you obtain major gift support for building, endowment and other needs, as well as raise the level of annual giving and open up opportunities for additional gifts long after the campaign has ended.  The strategic planning necessary for a successful campaign brings administrators, staff and volunteers together to achieve a common objective within a limited time.  This association not only results in increased contributions, but also builds lasting volunteer support.

To maximize the effectiveness of your capital campaign, we can help you:

• Create a detailed strategic plan for the entire capital campaign, including budgets, goals, organizational charts and schedules.  Based on the plan, we can help keep the campaign within the established time frame.

• Write and produce informational and educational literature (including the expanded prospectus or case statement) for volunteers and prospects.

• Conduct thorough volunteer training and orientation programs.

• Select and enlist all leadership and volunteers needed in the program.

• Identify individual, corporate and foundation prospects.

• Prepare proposals for individuals, corporations and foundations.

• Coordinate campaign publicity.

• Establish a pledge collection, reporting and accounting system (it is the organization’s responsibility to handle all gifted funds).

• Provide post-campaign counseling, which can help establish continuing programs for long-range development ¾ that is, annual giving, foundation and corporate support, planned giving and special projects.

Capital Campaign Philosophy
& Approach

Your organization or institution’s fund-raising success rests largely upon the work accomplished during the pre-feasibility study and study periods.  These efforts are the catalyst for prospect identification, volunteer involvement, creating public interest and positioning the campaign for success. 

A capital campaign is a highly energized and focused effort that occurs only a few times in the history of an organization.  Well-planned and -executed capital campaigns can help you obtain major gift support for building, endowment and other needs, as well as raise the level of annual giving and open up opportunities for additional gifts long after the campaign has ended.  The strategic planning necessary for a successful campaign brings administrators, staff and volunteers together to achieve a common objective within a limited time.  This association not only results in increased contributions, but also builds lasting volunteer support.

On a non-resident basis, our well-trained project manager will be involved in each step of the campaign.  S/he will be responsible for developing the Campaign Plan, which outlines the campaign organization, promotion, timetable and implementation strategy.  Using the Campaign Plan as a guide, volunteers will be recruited and trained.  With the volunteer structure in place, the project manager will assist in coordinating the campaign kick-off banquet and subsequent solicitations.  And of course, when the campaign is completed, the project manager will help plan the victory celebration.  To capitalize on all available resources, we will stress ¾ in addition to major outright gifts ¾ planned gifts to the campaign.